Privacy Policy

SITES COVERED BY THIS POLICY STATEMENT
This Privacy Statement applies to all LeadSprout owned websites and domains.

LINKS TO NON-LEADSPROUT WEBSITES
LeadSprout websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the LeadSprout website. LeadSprout does not control those sites or their privacy practices, which may differ from LeadSprout’s. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the LeadSprout Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with LeadSprout; that sharing is governed by that third-party company’s privacy policy.

TYPES OF INFORMATION WE COLLECT
This Privacy Statement covers personal information, non-personal data collection, and aggregate reporting.

Personal information is information that is associated with your name or personal identity. LeadSprout uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with LeadSprout. We take seriously the trust you place in us. LeadSprout will not sell, rent, or lease your personal information to others.

On some LeadSprout websites, you can order products or services, request information, or subscribe to marketing or support materials. The types of personal information you provide to us on these pages may include name, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data.

Non-personal information is data about usage and service operation that is not associated with a specific personal identity. LeadSprout collects and analyzes non-personal information to evaluate how visitors use the LeadSprout website.

Non-personal data we collect may include the pages visited, unique URLs1 visited within our website, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.

CHILDREN’S PRIVACY
LeadSprout is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. LeadSprout does not knowingly collect information from children under the age of 13 and LeadSprout does not target its websites to children under 13.

HOW WE USE YOUR INFORMATION
LeadSprout uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize some LeadSprout websites. Occasionally we may also use your information to contact you for market research regarding LeadSprout products or services. We will give you the opportunity to choose your privacy preferences regarding such communications. You may, at any point, contact us to request an opt-out on future communication. Credit card information is used only for payment processing and fraud prevention. This information is not used for any other purpose by our financial services providers or LeadSprout and will not be kept longer than necessary for providing the services unless you ask us to retain your credit card information for future purchases.

Non-personal data is aggregated for reporting about LeadSprout website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

WHO WE SHARE YOUR INFORMATION WITH
LeadSprout will not sell, rent or lease your personal information to others. LeadSprout will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information.

LeadSprout occasionally may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions. Suppliers and service providers are required to keep confidential the information received on behalf of LeadSprout and may not use it for any purpose other than to carry out the services they are performing for LeadSprout. These service providers may change or we may contract with additional service providers to better accommodate our customers. LeadSprout will not share personal information with any other third parties without your permission unless required by law enforcement action, subpoena, or local law.

LeadSprout or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, LeadSprout will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.

FACEBOOK

Facebook’s custom audiences feature enables you to create an audience using your data such as email addresses and phone numbers. When using Facebook’s custom audiences feature, your data is locally hashed on your system before you upload and pass such data to Facebook to be used to create your custom audience (the “Hashed Data”). Without limiting any agreement between you and Facebook, by clicking “I accept,” passing to Facebook the Hashed Data, or using custom audiences or advertising, you agree to the following:

• You represent and warrant, without limiting anything in these terms, that you have all necessary rights and permissions and a lawful basis to disclose and use the Hashed Data in compliance with all applicable laws, regulations, and industry guidelines. If you are using a Facebook identifier to create a custom audience, you must have obtained the identifier directly from the data subject in compliance with these terms.
• If you are providing Hashed Data, you agree to use only provide the agency with data that is owned by you as the advertiser and not to augment or supplement the data with other data except as expressly authorized by Facebook. You represent and warrant that you have the authority to use such data on their behalf and will bind the advertiser to these terms.
• You represent and warrant that the Hashed Data does not relate to data about any individual who has exercised an option that you have, directly or indirectly, committed to honouring or provided to opt out of having that data disclosed and used by you or on your behalf for targeted advertising. To the extent an individual exercises such an opt-out after you have used data relating to that individual to create a custom audience, you will remove that data subject from the custom audience.
• You instruct Facebook to use the Hashed Data for the matching process. Facebook will not share the Hashed Data with third parties or other advertisers and will delete the Hashed Data promptly after the match process is complete. Facebook will maintain the confidentiality and security of the Hashed Data and the collection of Facebook User IDs that comprise the custom audience(s) created from your Hashed Data (“your custom audience(s)”), including by maintaining technical and physical safeguards that are designed to (a) protect the security and integrity of data while it is within Facebook’s systems and (b) guard against the accidental or unauthorized access, use, alteration or disclosure of data within Facebook’s systems.
• Facebook will not give access to or information about the custom audience(s) to third parties or other advertisers, use your custom audience(s) to append to the information we have about our users or build interest-based profiles, or use your custom audience(s) except to provide services to you, unless we have your permission or are required to do so by law.
• Facebook may modify, suspend or terminate access to, or discontinue the availability of, the custom audiences feature at any time. You may discontinue your use of the custom audiences feature at any time. You may delete your custom audience(s) from the Facebook system at any time through your account tools.
  You may not sell or transfer custom audiences, or authorize any third party to sell or transfer custom audiences
• These Custom Audiences Terms and, to the extent applicable, the Data Processing Terms, govern the provision by you of Hashed Data to us and your use of the custom audiences feature, and your use of custom audiences for advertising. They do not replace any terms applicable to your purchase of advertising inventory from Facebook (including but not limited to the Facebook Advertising Guidelines at https://www.facebook.com/ad_guidelines.php), and such terms will continue to apply to your ad campaigns targeted to your custom audience. The custom audiences feature is part of “Facebook” under Facebook’s Terms of Service (https://www.facebook.com/legal/terms, the “Terms”), and your use of the custom audiences feature (including your use of data) is deemed part of your use of, and actions on, “Facebook.” In the event of any express conflict between these Custom Audiences Terms and the Terms, these Custom Audiences Terms will govern solely with respect to your use of the custom audiences feature and solely to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time.

YOUR CHOICES
LeadSprout gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and LeadSprout-wide marketing communications.

KEEPING YOUR INFORMATION SECURE
LeadSprout is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, LeadSprout has in place appropriate procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.

Credit card numbers are used only for processing payment and are not used for other purposes.

CONTACTING US
We value your opinions. If you have comments or questions about our privacy policy, please send them to contact@leadsprout.ca.

This privacy statement applies to Canada.