As a boutique brokerage operating in the Phoenix Metropolitan Area (Arizona), Serene Living AZ had similar goals as most brokerages:
LeadSprout and CulpritMedia Group worked closely, relying on their specialities, to help Serene Living achieve these goals.
After an in-depth assessment of Serene Living AZ’s branding, voice, positioning, and strengths, we began to tailor our proven funnel formula to their needs. We tested various offers and audiences, user experiences, follow-up strategies (for the team receiving the leads’ inquiries as well as the leads themselves), and much more.
The testing period was extended to overcome market obstacles like high realtor saturation (leading to a highly competitive market), COVID disruptions causing inventory to drop from 20k+ homes a month to about 6k a month, consumers & the public are wary of engaging with realtors, and the list went on.
To address all of this, we executed a rigorous testing & optimizing process that revealed the best approach for our client’s campaign.
The final product was a robust lead generation system that provides Serene Living AZ with:
If you’re interested in developing a growth system around solid lead pipelines, tap on “Learn More” and schedule an appointment with us! We will discuss your unique goals and obstacles, and describe how we can tailor our winning digital marketing systems for your business.